I was driving along JVLR in Mumbai for a meeting when I saw the Birizza advertisement just outside Pizza Hut in Hiranandani, Powai. I am a big fan of Pizza Hut’s Choco Chip Cookie Sundae and enjoy their pizza too, so even with the corny sounding name I decided to give it a try that evening with my wife and a close a friend.
A quick google search reveals that the human mouth contains about 10,000 taste buds and Birizza bitch-slapped each one of mine.
Here’s how it looks when you cut it open, it’s nothing like the sumptuous images seen on billboards and posters –
This dish does not do any justice to either the Italian or Indian cuisine, the rice inside was more disappointing than the bread crust it was covered with. The blandness was so over-whelming that it can put the worst Indian restaurant in Britain to shame. Adding gravy to the rice or eating it with the bread did not make the whole eating experience any richer.
The last nail in the coffin was the detailed instructions on the circular cutout around the pan, let’s call it the Birizza Torture Ring. Were the instructions meant to make the Birizza taste better? Including ‘flavourful’ and ‘enjoy’ within those instructions didn’t work, but it did manage to insult my intelligence.
This is probably what happens when top executives are either bored to death or frustrated when all their new product ideas are shot down due to boardroom politics or some bureaucratic procedure.
Here’s what I think Pizza Hut should do – go into damage control immediately by recalling this product and offer an apology to all those who have tasted this monstrosity.
My wife practically begged me to take her to enjoy truly flavourful Biryani at Garam Masala, Airoli as soon as I paid the bill, to help her get over the agonizingly terrible ‘Birizza’ experience.
For the guy at Pizza Hut who gave the final go ahead for this recipe, I am wearing this torture ring you serve with Birizza to repent for your sin. I hope other customers like me will forgive you for this monstrosity you’re rolling our of your kitchens.
Insightful indeed, hope they recover their act befor hitting Bangalore otherwise nobody will touch it and shove it away with a barge pole…
LikeLike
Oh my, that doesn’t look appetizing at all! Your last picture is so funny 🙂
LikeLike
Hehe! Got a lot of strange looks from other dinners when I got that picture clicked.
LikeLike
You nailed it bro! Tried Birizza today, terrible piece. Tasted like Khichadi.
LikeLiked by 1 person
Thanks Swapnil! Don’t insult khichadi bro, it tastes better than this 😉
LikeLike
Tried it , IT-WAS-HORRENDOUS !!!! Never again !
LikeLike
Haha! Exactly, even roadside tava biryani tastes better. You should try their Choco Chip Cookie Sundae though, it is yum!
LikeLike
Good one Sundeep.. very well written
LikeLike
Thanks Sameer 🙂
LikeLike
HI Bro,
Just gave it a try today and I regret for what I did, spoilt my dinner. Felt like vomiting when I had 2 spoons of this Biriyani. Am from chennai dint haive a worst biriyani anywhere and the Pizza hut guys stealing 170+30% tax = 225/- RS for this SHIT.
Should have read this article before i tried Birizza….
LikeLike
Hey man!
Always check reviews, especially when the names sound a bit weird. Yeah Birizza = Total Bollocks!
LikeLike
What a waste!!! Totally stupid idea of introducing Biryani n pizza combo! Can’t even imagine the two cuisines together! taste is way below average..u can neither enjoy the pizza nor Biryani (BTW the rice seems far from basmati – tastes like some inferior quality :-/)…and all this for 250 bucks!!! not filling enough for an individual. m wary of pizza hut now. seriously!!
LikeLike
Yeah total waste. What were they thinking, right?
LikeLike
Omg! I had it in the evening and it was awful.. Tasted like baansi ready to eat packaged pulao! Was looking for reviews just to see if it is only me or others hated birizza as well! The last pic is so funny!
LikeLike
Try Fasso rice with chole is much better option….. Also their wraps are awesome
Fasso is really doing great in many cities with their rice treats
LikeLike
Agreed Chandrakant, Faaso’s is good 🙂 I am a fan of their chhole rice.
LikeLike
Total waste of money. Ullu banaya.
LikeLike